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Clash and avoid direction
What "clashes with the Rooster" means, and why the almanac names a direction.
Every day carries a clash: one of the twelve animal signs, and a compass direction to avoid.
The clash
The day's earthly branch sits opposite one animal sign. If that is your sign, the day's current runs against yours — the almanac's advice is not "stay in bed" but "keep the big plan light".
The direction
The sha direction is a traditional compass cue for where not to face when you break ground or start something. GoodOmen shows it as a letter and a sentence, never as a map route.